Software-as-a-service (SaaS) has etched its name as the most favorable choice for organizations aiming to improve functionality, accessibility, and versatility and stand out in a fiercely competitive entrepreneurial domain. By providing businesses an intriguing alternative to standard software installation, where it becomes necessary to build the server, install the application, and configure, SaaS has made it possible for companies to keep the applications on a remote cloud network that they can access through the web or an API. Currently, SaaS is the unrivaled king of the cloud computing market, and the industry has a global valuation of USD 186.6 billion, with an annual growth rate of 18 percent.
Thus, when it comes to numbers, expansion, and multiplication, the SaaS sector seems infallible. However, when one digs deeper, the situation is not as sprightly as it looks at face value. The unprecedented growth of the SaaS industry is complemented by ‘chaos’. To begin with, the options available to businesses seeking SaaS solutions are so huge that companies now face decision paralysis. Finding and co-opting the right tools has become as challenging for many enterprises as doing everything manually. In fact, experts say that in the next few years, the number of SaaS tools will grow beyond 50000. Thus, the contemporary SaaS domain is embodied by intense competition and crowding. It is in such a dire situation that a SaaS SEO agency comes to the rescue.
Importance of SEO in SaaS: A Crisp Overvie
Simply proclaiming that SaaS needs SEO is not enough. The statement needs to be backed by facts, figures, and objectivity, which is precisely what we will offer in this section. Every SaaS company, regardless of size, scale, and type, needs search engine optimization for better brand awareness, organic traffic, lead generation, backlinks, increased subscription, and more. The fact that 93 percent of online experiences begin with a search engine means no SaaS enterprise can shun the significance of SEO.
In fact, SEO has a conversion rate of 14.6 percent, which is the highest among any other traditional and digital marketing tactic. Thus, SEO is the pioneering facilitator of an enterprise’s growth, profitability, and authority establishment. In all honesty, even the most obscure SaaS companies can enter the mainstream and get the limelight they deserve with the help of a SaaS SEO agency. Some of the tangible benefits of SEO for SaaS are –
- SEO can help raise brand awareness if it ranks higher on search engines
- Increase organic growth by driving more traffic and more conversions
- Builds credibility for SaaS businesses
- Helps reduce the cost spent on sales and marketing
- Off-page SEO helps to generate leads from various platforms
- On-page SEO helps to optimize the webpages to rank higher
- Being ranked on the top of SERP helps gain the trust of the target clientele
- SEO also helps boost conversions and bring in paying customers for products
- It is a long-term solution for any SaaS companies
Now that we know why SEO is so pertinent within the SaaS landscape, let us check some of the tried-and-tested ways to find the right SaaS SEO agency.
How to Find the Right SEO Agency for a SaaS Company: An Updated Summary
Examine the SEO Agency Previous Performance
The first step in finding the right SEO agency for a SaaS company is ensuring you get tangible results. The SEO Company you hire should be able to deliver solid and valuable outcomes. More importantly, they should have experience working with a similar SaaS company like yours. The presence of real numbers, metrics, and reviews regarding past success is always a green flag. An SEO company with genuine results in its portfolio will never shy from flaunting the numbers.
Scour through Case Studies, Client References, and Online Reviews
Previous clients of a B2B business will always spill the beans about a company. Therefore, it is crucial to research and find previous resources like case studies, online reviews, client references, etc., when hiring for a SaaS SEO agency.
Check the SEO Tools Used by the Agency
A foolproof way to determine if an SEO agency is right for you is by checking the ‘SEO tools they use. All reliable and worthy SEO companies will ideally use an assortment of tools to maximize their ROI and performance. Thus, when talking to an SEO company, inquire about the tools and techniques they use to improve a SaaS company’s SERP rankings. Ideally, the company should mention keyword research tools like Google Adwords, SEMrush, etc.
Look for Relevant Industry Experience
An SEO agency might be the pioneer of their niche. However, if they have not previously worked with a SaaS company, it can all culminate in futility. The better the SEO Company knows and understands the nitty-gritty of the SaaS landscape, the easier it is to work with them.
Opt for an SEO Agency that Uses White Hat SEO Practices
White hat SEO practices work in tandem with Google’s algorithm to improve your site’s ranking in the SERP. White hat SEO techniques include internal linking, using the right keywords, producing high-quality content, etc. Opting for an SEO agency that specializes in white hat SEO tactics will naturally help improve your Google rankings.
Interrogate About Previous Clients
An excellent way to understand if the SEO agency is right for you is by contacting some of their clients. A reliable, confident, and qualified SEO company will not hesitate or be in two minds about helping you connect with some of their previous customers.
Do Not Trust Top SEO Agencies Lists
Google search results can be your friend and foe when looking for an SEO agency. When you type ‘best SaaS SEO agency near me,’ it is highly likely that you will be bombarded with paid content. Scouring through the advertisements to reach the real deal is a time-consuming process. It’s ironic, but the finest SEO companies don’t focus on improving their SEO in order to attract more clients online. Simply said, they have established credibility and a sizable clientele in their field.